Post by ivykhan885 on Mar 6, 2024 23:32:13 GMT -5
The positioning of a brand on the market is the result of a series of operations and actions carried out over time. How can this element influence consumer choices and represent a competitive advantage over the competition? Let's find out in this article! To best position your brand on the market, don't hesitate, discover Ediscom branding solutions! For more info click here ! Brand positioning Share on Facebook Share on LinkedIn REQUEST INFO ON BRAND SOLUTIONS! As per tradition in our blog articles, we start from a clear definition: the positioning of a brand, also known as brand positioning, is the place that the brand occupies within the minds of consumers , differentiating itself from the competition. Brand positioning, in addition to being subjective for each person, can be influenced by many factors: unique product characteristics, advertising communication, customer experience and brand identity. The set of these elements, combined with a series of perceptions, sensations and impressions felt in one's own experience, helps a brand position itself in the mind of every consumer.
be it a simple user, a lead or an established customer. Being able to manage, albeit indirectly, your brand positioning allows you to obtain undoubted advantages on a competitive level . Let's see some! Positioning a brand on the market: what to focus on? Philip Kotler, North American marketing professor, in his essay " Principles of Marketing " (Philip Kotler, Gary Armstrong, Fabio Ancarani, Michele Costabile, Pearson Editore, 2019), closely links the concept of "value proposition" to brand positioning, i.e. the entire combination of benefits on which the positioning is based. Companies that, through the right strategies, are able to convey a clear and attractive value proposition to their listeners will enjoy numerous competitive advantages in their Australia Telegram Number Data market sector. Specifically, Kotler identifies four types of winning value propositions: - High benefits at high prices : luxury goods, for a target that does not look at the final cost - High benefits at average prices : for those who want quality products at a competitive price - Low benefits at very low prices : for those who give absolute priority to the spending budget - High benefits at low prices : a very effective but not very sustainable strategy, useful for gaining new customers in a short time The advantages of a good brand positioning.
A brand well placed in the market, with a solid brand positioning and an outlined user target, will have some strengths on its side. When a customer, once their needs have been identified, is looking for a product that is able to satisfy them, good positioning will allow the brand to appear not only among the possible alternatives, but also to be the most popular one ! Customer awareness of a brand is the first step in guaranteeing a base of loyal customers. Secondly, the better your brand positioning is, the more attention your audience will have towards promotional campaigns. Sometimes product launches on the market are seen as real events , events worthy of the utmost consideration and capable of changing the paradigms of the market sector. Finally, a good market positioning brings with it tangible advantages in the entire sales process : credibility for customers and stakeholders, preferential distribution and sales channels, rapid and linear loyalty of contacts acquired through marketing campaigns. How do you understand a winning brand positioning? To better understand the power.
be it a simple user, a lead or an established customer. Being able to manage, albeit indirectly, your brand positioning allows you to obtain undoubted advantages on a competitive level . Let's see some! Positioning a brand on the market: what to focus on? Philip Kotler, North American marketing professor, in his essay " Principles of Marketing " (Philip Kotler, Gary Armstrong, Fabio Ancarani, Michele Costabile, Pearson Editore, 2019), closely links the concept of "value proposition" to brand positioning, i.e. the entire combination of benefits on which the positioning is based. Companies that, through the right strategies, are able to convey a clear and attractive value proposition to their listeners will enjoy numerous competitive advantages in their Australia Telegram Number Data market sector. Specifically, Kotler identifies four types of winning value propositions: - High benefits at high prices : luxury goods, for a target that does not look at the final cost - High benefits at average prices : for those who want quality products at a competitive price - Low benefits at very low prices : for those who give absolute priority to the spending budget - High benefits at low prices : a very effective but not very sustainable strategy, useful for gaining new customers in a short time The advantages of a good brand positioning.
A brand well placed in the market, with a solid brand positioning and an outlined user target, will have some strengths on its side. When a customer, once their needs have been identified, is looking for a product that is able to satisfy them, good positioning will allow the brand to appear not only among the possible alternatives, but also to be the most popular one ! Customer awareness of a brand is the first step in guaranteeing a base of loyal customers. Secondly, the better your brand positioning is, the more attention your audience will have towards promotional campaigns. Sometimes product launches on the market are seen as real events , events worthy of the utmost consideration and capable of changing the paradigms of the market sector. Finally, a good market positioning brings with it tangible advantages in the entire sales process : credibility for customers and stakeholders, preferential distribution and sales channels, rapid and linear loyalty of contacts acquired through marketing campaigns. How do you understand a winning brand positioning? To better understand the power.