Post by account_disabled on Mar 6, 2024 23:50:56 GMT -5
How to start? Don't worry, we've gathered everything you need to know in our free guide. Download it by clicking below cover guide to selling abroad What is Google changing in ads for minors? According to what was communicated by Google itself: “Google's Ad Serving Protections for Teens policy implements additional safeguards. We take the following measures on Google Accounts of people over the age of digital consent, but under the age of 18 : We disable ad personalization. We limit sensitive ad categories." Starting last August, the new rules were applied across YouTube , Google Display Network ads , and Display & Video 360 .
No more personalized ads for teens But what are personalized ads ? Google considers Brazil Telegram Number Data ads to be personalized when they are based on historical or previously collected data to determine or influence ad choices, including previous search queries, activity, visits to sites or apps, and demographic or location information about the user. This is perfect for targeting, as potential customers see tailor-made ads. Recommended reading: What a buyer persona is and how to define yours The fact that this no longer applies to minors is a problem if you want to sell and advertise products specifically for teenagers.
With non-personalized ads, Google no longer looks at this specific data, but at geographic data about your current location, current search terms, and the content of the current site or app. It therefore no longer uses previous research and analysis of Internet behavior. Restrictions and sensitive ad categories So Google will no longer show ads if the content falls into certain categories. Some of these are quite obvious, such as sexually explicit content, alcohol, tobacco and gambling, but the list doesn't end there. One category that may perhaps come as a surprise is that of body modifications .
No more personalized ads for teens But what are personalized ads ? Google considers Brazil Telegram Number Data ads to be personalized when they are based on historical or previously collected data to determine or influence ad choices, including previous search queries, activity, visits to sites or apps, and demographic or location information about the user. This is perfect for targeting, as potential customers see tailor-made ads. Recommended reading: What a buyer persona is and how to define yours The fact that this no longer applies to minors is a problem if you want to sell and advertise products specifically for teenagers.
With non-personalized ads, Google no longer looks at this specific data, but at geographic data about your current location, current search terms, and the content of the current site or app. It therefore no longer uses previous research and analysis of Internet behavior. Restrictions and sensitive ad categories So Google will no longer show ads if the content falls into certain categories. Some of these are quite obvious, such as sexually explicit content, alcohol, tobacco and gambling, but the list doesn't end there. One category that may perhaps come as a surprise is that of body modifications .